About Us

Own Your Social’s Goal

We strive to help small and medium-sized businesses leverage the power of “social” to grow their businesses.  Our name has a dual meaning as we want to truly own your marketing and take a deep interest in it and be a partner with us, not just a passenger.  We also want to “own” it as in to dominate it.

Social lies at the cross sections of marketing, reputation building, customer outreach, and promotion.  Used properly it is a powerful tool.  Small businesses typically do not have a specialist on staff to help them navigate the complex and ever-changing landscape.  We offer a way for businesses to take advantage of this technology through direct/shared management.  Offering training for them to understand the strategies to keep up to date with the changing technology, and software to enable them to “Own their Social.”

We help forge relationships by leveraging social to build a customer lists for the business so they can continue to interact with the customer after the transaction has finished.

You see, people want to know not just about the business, but the people behind it.  Social allows customers to get to know the company and allow the small business to show its personality.  Only when a business works with us as partners can the authentic voice of the business be seen.  Through original content and curating the content of other experts people will get to know the business.  You can a lot about a business by what it shares with the world.  We would love to talk to you more about how important your social presence is.

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Our Team

David McKeen Profile

David McKeen

Partner, Chief Executive Officer

David has always been passionate about technology.  From when he was 7, he has used computers and learned the latest and greatest technological advancements.  It was only natural that he went into technology management.  David has spent 15 years managing technology for healthcare businesses and has taken the passion for making technology work in healthcare to other businesses.   Businesses face many challenges understanding how to best use technology and integrating many different technologies so that they work for the business.  David has a Bachelors of Science in Management and a Masters in information technology from Rensselaer.

David has had an entrepreneurial streak and has started multiple businesses.   He understands the different challenges that businesses face in their marketing and sales efforts.  David earned an MBA from Babson college, known worldwide for specializing in entrepreneurship. David’s passion is in making technology work better and help businesses make the most of their different operational areas like technology, marketing, sales, and strategy.  David leverages his experience in business with his MBA to understand what makes your business tick help your business succeed.