Use Pretty Link to Pass Parameters to LeadOutcome Lead Capture Forms
So you are here probably because even though you now know how to use Track Multiple Traffic Sources with One LeadOutcome Lead Capture Form you still don’t like the huge link WordPress generated for you. You are a Pretty Link user and want to know how you can use Pretty Link to pass parameters to LeadOutcome lead capture forms. Fortunately for you, this is fairly easy. I gave away this tip in a webinar that I did for LeadOutcome and I figured I would put it up here as well.
There are two ways to use Pretty Links.
- Include the parameter in the URL
- Enable Parameter Forwarding in the URL properties
Include the Parameter in the URL
If you don’t like the ?ref=XXXXXX showing up in the link you will want to use the URL with the parameter in it and create a new link every time you have a new referral source. Put this in the URL
This is easy enough to do so I won’t show a step by step.
Enable Parameter Forwarding in the URL Properties
If you don’t care about seeing that, then you won’t have to create a new pretty link every time you want to have someone new use this link.
Then you just have to add a ?ref=Parameter to the end of the pretty link. I’ll show how this looks bellow.
Lets get started…
You should have the Pretty Link WordPress plugin installed, You want to put in the URL that you want to forward without the parameter, fill in the link you want from Pretty Link and then check the parameter forwarding check-box as shown bellow
That is it. Now you can use Pretty Link to pass parameters to LeadOutcome lead capture forms. With this now any parameter that you put in the redirect URL is passing will go through to the LO lead capture form that has been set up to handle this per my previous blog post on the subject.
Lets test this out
Insert this URL into your browser to see it in Action:
will redirect to:
If you have already gotten the parameter passing to work you can skip this step. If you haven’t, then you are going to want to test that is is working at that you are successfully passing parameters using Pretty Link. You will need to follow the blog post just mentioned. There is a section that goes over how to turn on the hidden field in the LeadOutcome Lead Capture form so you can see what the form would put in this field. That way you can ensure this is working to your satisfaction. The example is shown bellow what this would look like if you turned this in properly. You can see the field above First Name. It is cut off, but you can see the beginning of “Pretty” here as i am concatenating the parameter to the form name.
Other Benefits of Using Pretty Links
You can track the hits to each link so you know how many people are being shown the form and see how well things are converting. LO does this for you if you are using their landing pages, but if you are on WordPress, this helps to bring you back to feature parity. If you are using a new link for every source, you can see specifically what they are sending your way vs the ones that are just converting. There is nothing preventing you from using both methods.