LeadOutcome Review – Part 1
Have you been interested in Salesforce or Marketo but couldn’t swallow the price tag? Using mailchimp, but looking for something easier to automate? Do you have multiple systems for CRM, email marketing and marketing automation. Are you a small business owner or aspiring internet marketer who wants all this power, but doesn’t have the skill set to build all of this out? If you answered yes to one of these questions, there may be a solution. I will be doing a multi-part series on Lead Outcome which solves many of these problems.
What is LeadOutcome?
LeadOutcome’s website describes their product as “a complete marketing automation and lead management tool.” In practice this means you get a customer relationship Marketing platform (CRM), Dynamic lead scoring system, Lead tracking, marketing automation, as well as landing pages, and metrics to track the effectiveness of all of this. All for what most companies charge for just one of these. LeadOutcome puts all of these into a single package and makes it accessible to businesses. They take this a step further by selling Campaign Kits which give you easy turnkey marketing automation. This is available in the Marketplace with additional kits.
LeadOutcome competes with companies like mailchimp, constant contact, iContact, Vertical Response, and aweber in the Email marketing space. In addition, in the Marketing Automation space Marketo, Ontraport, Hubspot, Infusionsoft, Eloqua, and Active Campaign.
LeadOutcome has two different subscription levels, professional and premier and yearly pricing if you are in it for the long haul.
LeadOutcome has 100% Satisfaction Guarantee, no long-term contracts, and no termination fees. Pay as you go and cancel at any time. It even has a free 14 day trial to see how it works.
There is no iPhone of Android App at the time of this writing, but the site is mobile friendly and you can use it easily from a 5” phone to add new leads to your database and assign them to campaigns as well as view leads stored in your LeadOutcome database. Pretty much all you would want to do when you are out and about meeting people.
They do also support iPhone and android apps that allow you to capture business cards to your database using webhook protocol and with some rules you can automatically add them to campaigns on the fly through triggered actions.
LeadOutcome has integrations with many products such as:
- GotoMeeting/ GotoWebinar
- WordPress for site tracking
- Bulk Email Checker
- Lead Pages
- and others.
This is where you can buy pre-packaged templates for things like lead generation websites, email campaigns, email template design, leadoutcome consulting services, press release services, SEO, and video services.
LeadOutcome also has an affiliate program so that you can refer people to the service and get a commission for every month that they are using the service. At 37.5%, it only takes 3 people to break even on your own subscription. This is great for network marketers, small businesses or anyone who is looking to bring a team of people on the platform.
Full Disclosure: I am a customer and affiliate of LeadOutcome.