Google makes up around 80% of the global digital advertising revenue. Sometimes you want to drive paid traffic to your site for a promotion or special event. This can be hard to do with traditional SEO so PPC fills the gap. We have Google partners that are experts in this area and can help design a campaign to drive traffic to your website. Google AdWords offers the following benefits:
1) GOOGLE ADWORDS IS MEASURABLE, MONITORABLE & ADAPTABLE.
Adwords comes equipped with an extensive range of PPC metrics and analytics tools that work in the background and retrieve your results without you having to lift a finger.
2) CATALYSES SEO/FASTER RESULTS
Once your AdWords campaign goes live, your ads will immediately appear in search engine results and partner sites which will start driving you traffic and results, in most cases – much quicker than you could have imagined. Within 48 hours you will have some valuable feedback data on your Adwords account, and you can dissect this data to best understand your audience’s credentials and what is going to convert your website foot traffic into qualified leads, or even better – converted sales.
3) ADWORDS IS HIGHLY TARGETED & MORE ENGAGING
Google constantly aim to improve their Adwords because it is now one of their primary streams of incoming. Google have also discovered, statistically speaking, that listing product ads and videos on YouTube and in-video paid advertisements get a higher conversion CTR (Click-through-rate).
The more engaging and enticing Google can make their adverts, the more revenue they acquire, and everybody is happy.
4) YOU GET EXTREME CONTROL OVER YOUR ADVERTISING COSTS
One of the most positive sides of Adwords is the way it hits your bank. It’s entirely up to you how much you wish to spend each day, and you get a very clear estimation report of how well your advert is likely to perform. You can also see how well if fares amongst your competition, and how much more or less you would have to spend to go up or down in the ranks amongst your competitors. You really are enabled a lot of control, and in this way you are the master of your own advertising campaign.
5) ADWORDS PUTS YOU DIRECTLY AMONGST YOUR COMPETITORS– MAKING YOU EASIER TO STAND OUT
The speed and accuracy of Google AdWords is something out of this world. When compared to search engine optimization, you certainly gain a major advantage over your competitors. Immediately, you will appear in search engines whether you have a firm digital presence or not, and your site will be receiving more clicks from search results than all of the your competitor’s business websites who have not opted into the fast rolling stone, Adwords.