facebook advertising

Facebook advertising is quickly becoming the new AdWords.  Facebook offers advanced targeting that AdWords cannot, many times at a much more affordable price point.  While AdWords only targets search terms, with Facebook advertising you can target things about people.  With more than 1.59 Billion users worldwide, Facebook has created an unique opportunity for businesses to reach their target audience with incredible accuracy and with any sized budget.

FIND NEW CUSTOMERS

Facebook now has over 1 Billion daily users and 100 different targeting options such as demographic information, user interests, custom audiences, and even re-targeting.

If you know the kind of customer you would like you get and you can answer questions like:

  • Where do they live?
  • What is their age?
  • What do they like?

Targeting your ads towards these factors allows you to spend less money on advertising while reaching new customers.

STRENGTHEN RELATIONSHIPS

Use Facebook to let your customers know about exciting events, new products and services, and more.  You can build a custom audience based on your email list to target them specifically with customer only special offers.

BEST IN CLASS MOBILE TARGETING

Facebook is the #1 mobile app so if you want to get in front of people on mobile devices, Facebook’s app is the way to go.  Since ads are placed in the stream of their feed they are more likely to take action.