The problem is that its difficult for local businesses to know how leverage Linkedin Marketing to get more customers. It is hard to sometimes make the link between marketing efforts on LinkedIn and revenue to your business. The good news is that it doesn’t have to be difficult if you’ve got the right strategy.
Creating a LinkedIn profile for your business is easy, but local businesses tend to forget that most customers, particularly the affluent ones are all on LinkedIn for one reason, to do business. Unlike other social networks like twitter and Facebook, Linked In is designed to do business. Keeping this perspective is the biggest challenge when marketing on LinkedIn
So, how does a local business leverage the power of LinkedIn Marketing? We like to give a few specific principles:
TIP # 1-Make sure your content is always focused on growing your business and the business of others. Post both on your Personal profile and your company page and join groups where it is appropriate to post your content.
TIP #2–Actively expand your network to people in positions that can use your product and service. You may want to consider getting a subscription to LinkedIn Sales navigator which allows you to search the entire network for decision makers in your target businesses.
TIP #3—Create groups with users that are interested in your services, this can greatly help to position your company as an industry leader and allow you to connect with them easier.
TIP #4 – Export your contacts to an Email marketing system like Lead Outcome so you can communicate with them outside of LinkedIn. That was you can stay top of mind with them and remind them who you are and what you do so that when they need your services, you are the one they think of.
Our expertise is Reputation Marketing and we focus on helping local businesses leverage the power of social media, blogs, Email Marketing, and reviews. For those that want to learn more they can go to www.OwnYourSocial.com/LIGuru where they can get a special offer on our Social Listening tool, or they can call us at 347-762-5336
We are happy to help, because the market has shifted and its important for business owner to stay ahead of their competitors.