What is “Social”
We take a wider look at the definition of the term, “Social.” When we use the term, it refers to any way you interact with your customers or potential customers in the digital world. That includes things like social media, your website, blog, videos, chat, and email. Things like your lead generation, marketing, and your sales funnel are also part of this as business development has extended to social channels through social selling and content marketing.
The internet based social world has made it possible to connect with millions of people and share information about your products and services. When we refer to “Own Your Social” we mean taking control of all these channels instead of passively being present in these media and portraying your brand to your target in an effective way.